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I think the best person to answer this is Google because they know what B2B buyers search for. They probably know what I'm buying my other half for Xmas before she does! So this is an oldie but a goodie. It's Millward Brown who did a load of research on behalf of Google and this is what they came up with on creating a video strategy. Simple. Relevant. Powerful. So click on this and see what Google had to say all those years ago... https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/video/how-video-and-mobile-is-changing-the-b2b-buying-process/ #Google #VideoStrategy #B2BVideoStrategy #VideoProduction #B2BMarketing #Marketing #B2B

The biggest myth about marketing videos: "Keep it short. No-one watches long vids." 👉 Nike's 25 minute video on how they made a shoe: 20 million views. 👉 Apple's 10 minute vid on their new headset: 200 million views. 👉 Mr Beast's YouTube videos 12+ minutes. 1 billion views... per day A good video will keep you watching — no matter the length. It's the same with marketing videos. Length isn't the issue. The issue is boring content. It's video. Let's make it amazing. #marketing #content #videoproduction

Hey marketers. What's a way to get an explainer video generate you a lot more quality leads and sales? We'd like to share what we did with a fantastic customer so you can see for yourself. There are 4 elements: 1. Make it live action. MIT, Harvard did a survey of 127,000 viewers who watched 6.9 million videos including live action, animation, slide shows etc... At the end, there was a call to action. 'Live action' beat animation by more than... 3,000%!!!!! So put real people in there. 2. It can't look like an ad. Viewers don't want to be sold to. Our data is we get 2,500% better responses to our CTA when we do something that doesn't look like it's selling. I can even send you a video on this if you like! 3. Show someone who looks like a customer using it. Who do you trust more, the company selling to you or a customer who's already bought the solution? So get someone who might be a customer showing their journey. And you can get really cute doing this! You can say 'something so easy, a child could use it' and just show a child using it! 4. Shoot it anywhere except your offices! How many times do we hear companies saying 'we have to stand out' and then shoot a video in their offices! Stop that immediately! Instead, shoot it in something that looks like a customer environment. Or something that fits really well with your brand. We can't publicly share the results of our explainer videos but we can certainly put you in touch with customers who have done this and get incredible results. The difference is massive. And we'd also suggest turning your customers into heroes to give that 'emotional' element. And here's an example. Not an office building or a suit in sight and yet really effective results in terms for marketing and sales:

"Am I too ugly for social?" We get this question a lot in different forms from CEOs to, well lots of people! And that got me thinking. Because I used to give out the usual platitudes but what really is the answer? What does the data say? Firstly, I ran an analysis on ostensibly the most looks-oriented platform in the world - Tiktok. I looked at the top 50 Tiktoks a couple of years after it was created and the vast majority of top posts were primarily young women, visually under the age of 25 and pretty (in my opinion). And even when they were over 25, these included celebs like the Kardashians who are objectively pretty. While I wasn't looking at ethnicity, the majority were clearly caucasian. So that's the answer then. Young, pretty, female. Or Kardashian. So that's the answer right? Well, not so fast... Because I then ran an identical analysis last year and the results were totally different. A few years on, when the platform matured, only 1 in 50 of the top posts was a pretty woman under 25. In fact, about a third of them weren't even human! Cute, furry animals, art etc.. all popped up (the second highest was a stop motion of art being created!). There was / is a significantly stronger ethnic mix, more men and ethnicity is representative of our society in general except Chinese. China has Douyin, its own version of Tiktok so we would guess that Chinese influencers are focused on this. And YouTube's data is very similar. The vast majority of the top 50 in the world aren't good looking social media types. And if they are (e.g. German Aranis, Ariana Grande etc...), they're there because they create great music or comedy, not simply for their looks. In fact, according to the data, viewers want totally authentic posts with visuals which aren't photoshopped to death. A study by Sprout Social found that 66% of consumers prefer to see real people in brand imagery, rather than photoshopped or unrealistic images. And as always, great content that resonates is what produces the best results and again this is reflected in the data. According to a study by Buffer, posts with high-quality, engaging content perform better than those with visually appealing imagery. So, to answer the question "Am I too ugly for social?" the answer is a resounding NO. What matters most is the quality and relevance of your content, as well as your authenticity and ability to connect with your audience. In conclusion, don't let an irrational fear hold you back. The data shows we care about substance and message more than anything else. So go out there and make an impact! #SocialMediaMarketing#Authenticity#marketing#tiktok

We shoot a lot of video. When our customers come to us and say they want to do some hero marketing, we instantly know what we will be doing is incredibly effective. Because hero marketing is incredibly effective. So what is a super simple example? Everything in the 2-minute video below.

Andy is a digital marketing leader specialising in Apps. After working at major brands like Avis, Ladbrokes, B&Q, Screwfix Direct and Jack Wills, he discusses how he transforms digital marketing. And we believe what he discusses can be applied to much more than digital.

My customers ask me about how they can look amazing on camera with just their phone. Because sometimes they have great ideas and just want to do their thing then and there. And even use this to look amazing videocalls! So what do we do? So how do we get professional results with just a phone? This is all in the vid below: #marketing #videoproduction #videocall #video

I worked in the B2B world for years and everywhere I went, I heard the phrase 'keep it conservative.' But there's a way we've seen for marketers to create spectacular marketing that achieves incredible results. So I want to share what I experienced. A business creating incredible marketing, truly spectacular video which generated them a ton of sales. Just click on the video below. #marketing #b2bmarketing #spectacularmarketing #videoproduction #innovativemarketing #videoproductioncompany

We believe there is a single piece of marketing that allows marketers to achieve amazing things above and beyond any other piece. And we believe this is the brand film. Take us, as an example and how well it works for us. We're a video production company and can do lots of things. Customer testimonials, adverts, explainers, talent acquisition, L&D etc... But prospects don't want to see all that initially. Instead, they want something quick and easy to get their heads around who we are and how we can help them. And a 1-minute brand vid does exactly that. Sure, after they've bought into the idea of visiting our website, prospects look at our customer testimonials to see if our customers love us (fortunately they do!). They'll look at case studies or examples of our work. But the spark to light their fire is a simple, 1-minute brand vid. It allows us to get prospects engaged and for all the marketing content we create to do its work. To make a real impact and do amazing things. And data from companies like Nike and Apple is there publicly to see. Great brand films produce great results. And because we believe in leading by example, here's ours... #marketing#brand#talentacquisition

Hey B2B SaaS Marketers! One of our customers significantly increased hot leads and sales by cutting down trials. The reason is larger prospects primary goal is to create a shortlist of four. The last thing they want is to trial 50, different solutions. Instead, those prospects want a quick and easy way to see if your solution is worth shortlisting. So a 2-minute video on your website gets them to shortlist your solution. In general, it should have: - A friendly person talking them through key features / benefits with screenshots - Show how quick / easy to use / implement your solution is - Logos of great customers in different markets demonstrating that lots of other businesses trust you. Sure, a trial needs to be there but generally, this is for prospects who are already more bought into your solution and want to take the time to trial it. Incidentally, Harvard, MIT and Berkeley tested animated video vs a person talking. 127,000 viewers watched 6.9 million videos and 99% of them preferred a person talking. So giving serious prospects what they want and need increases the volume of serious enquiries. And sales. Otherwise, well, I think the pic below tells the story... To find out more about what works, happy to have a conversation. My email and work phone are both on my profile. #marketing #markets #saasmarketing

I always wondered why winning customers, and most importantly showing we're winning more customers, leads to more sales. Because when I first started, I really struggled to get the first few sales but after those sales came in, everything became easier. And I was puzzled. Why does making more sales generate more sales? Why? And how can I use this effect in my marketing to continue increasing sales? Well, I was reading a marketing book and came across the Werther effect. And this is a pretty good explanation. And more importantly how we can use this effect to generate more sales. The Werther effect was initially noted in a completely different scientific context, but its effects are well noted and applied to marketing. In fact, one of the most influential marketing books of the 21st Century 'Influence' has a whole chapter dedicated to purely the Werther Effect in marketing. In essence, it's all about mimicry. This means when us humans see other people doing something, we mimic it. And this is especially true when it comes to buying behaviours. This behaviour starts in children and continues into adulthood for very good reasons. For example, I bought a German automobile with a good brand because lots of other people I know bought it and say it's great. Some people might call me a sheep because of this but following others mean I don't have to spend time thinking about reliability or whether it's good. In fact, I began to realise a lot of marketing tools are grounded in the Werther effect. For example, marketers talk about tactics like showing there are shortages of something which demonstrates lots of people have been buying it. Or high end fashion where where they deliberately hold back certain items. And this even helps with increasing our prices. In fact, the simple act of increasing prices generated more sales for me. Because if it costs more, we must be in more demand and our service must be good! And the most powerful way we do it with video. Because video creates trust as we can see context and authenticity. And showing lots of customers on video saying your product is fantastic is the ultimate proof. The kind of proof that creates tremendous demand. #marketing #videoproduction #b2bmarketing

I worked at companies in the past which had diversity challenges. And in part, this spurred me on to create a business where diversity is something built in. As part of this I researched diversity and inclusion. To find out if it genuinely made an impact on the bottom line. And it does... Who knew? Here's the data in a 1-minute video: #Diversity #D&I #Inclusion #DiversityandInclusion #Diversity #Equality #Marketing #Advertising #BLM #leadgeneration #leadgen #leadnurturing #sales #diversityandinclusion #advertising #marketingeffectiveness