top of page
  • Writer's picturePaul Walker

How long should a video be?

The biggest myth about marketing videos:

"Keep it short. No-one watches long vids."

👉 Nike's 25 minute video on how they made a shoe: 20 million views.

👉 Apple's 10 minute vid on their new headset: 200 million views.

👉 Mr Beast's YouTube videos 12+ minutes. 1 billion views... per day

A good video will keep you watching — no matter the length.

It's the same with marketing videos.

Length isn't the issue.

The issue is boring content.

It's video. Let's make it amazing.

13 views0 comments

Recent Posts

See All

How do I build a B2B video strategy?

I think the best person to answer this is Google because they know what B2B buyers search for. They probably know what I'm buying my other half for Xmas before she does! So this is an oldie but a goo


bottom of page