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  • Writer's picturePaul Walker

How long should a video be?

The biggest myth about marketing videos:


"Keep it short. No-one watches long vids."


👉 Nike's 25 minute video on how they made a shoe: 20 million views.

👉 Apple's 10 minute vid on their new headset: 200 million views.

👉 Mr Beast's YouTube videos 12+ minutes. 1 billion views... per day


A good video will keep you watching — no matter the length.


It's the same with marketing videos.


Length isn't the issue.


The issue is boring content.


It's video. Let's make it amazing.



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