#marketing

Some marketing ideas so you can be even more amazing!

We've been lucky to work with some incredible marketers who do amazing things! We would love to share these ideas to help you also become more amazing!

Plus marketing stuff I've discovered on my journey that really works to grow my own business business.

So in case anyone out there wants to read about this, here are some things I've learned on my crazy, amazing journey.

Production Studio #videoprodution #leadgen #lead generation sales and marketing alignment, sales alignment, email marketing, b2b marketing b2b lead generation, B2B lead gen

Hey, B2B SaaS Marketers. One easy element to increase leads and sales!

Paul Walker

Nov 22, 2022
1 min

Hey, B2B SaaS Marketers. One easy element to increase leads and sales!

Hey B2B SaaS Marketers! One of our customers significantly increased hot leads and sales by cutting down trials. The reason is larger prospects primary goal is to create a shortlist of four. The last thing they want is to trial 50, different solutions. Instead, those prospects want a quick and easy way to see if your solution is worth shortlisting. So a 2-minute video on your website gets them to shortlist your solution. In general, it should have: - A friendly person tal

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Why Friends and Family Don't Support You

Paul Walker

Aug 14, 2022
1 min

Why Friends and Family Don't Support You

Starting a business is hard. And especially because initially, most people won't believe in you. Including friends and family. And I completely get it because most businesses fail. Especially in my industry, corporate video production. Thing is, they're right. Statistically. Because the reality is most businesses fail. So to someone in a salaried position, starting a business looks crazy. And good friends and family care about us. That we're giving up all that stability a

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My most powerful marketing learning: The Werther effect

Paul Walker

Sep 27, 2021
2 min

My most powerful marketing learning: The Werther effect

I always wondered why winning customers, and most importantly showing we're winning more customers, leads to more sales. Because when I first started, I really struggled to get the first few sales but after those sales came in, everything became easier. And I was puzzled. Why does making more sales generate more sales? Why? And how can I use this effect in my marketing to continue increasing sales? Well, I was reading a marketing book and came across the Werther effect. A

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Paul Walker

Aug 24, 2021
1 min

How do we make our marketing spectacular?

I worked in the B2B world for years and everywhere I went, I heard the phrase 'keep it conservative.' But there's a way we've seen for marketers to create spectacular marketing that achieves incredible results. So I want to share what I experienced. A business creating incredible marketing, truly spectacular video which generated them a ton of sales. Just click on the video below. #marketing #b2bmarketing #spectacularmarketing #videoproduction #innovativemarketing #videopro

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Paul Walker

Jul 28, 2021
1 min

How to massively increase our social reach... with a dog.

Starting a business means starting with not much money. So I wanted to figure out social and how to generate tons of views of my business completely free. I did some testing, research and more and here's something that worked incredibly well. And the best bit is it's completely replicable, easy to do and will allow you to do amazing things and get great results. It's all in the vid below: #marketing #digitalmarketing #socialmarketing #socialmediamarketing #b2bmarketing #b2c

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Paul Walker

Jul 9, 2021
1 min

I needed to learn from the best

When I started my business, I did some research and talked to the best people in marketing. I sat down over a coffee with CMOs etc... and one of the best guys in digital marketing kindly let me video him! Because research when starting a business is critical to understanding markets. So here is a digital marketing leader who builds and drives teams at some of the UK and Europe's most successful organisations. If you recognise it, this is because I put it online and this vid

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Paul Walker

May 14, 2021
1 min

How do we create professional looking video with just a phone?

My customers ask me about how they can look amazing on camera with just their phone. Because sometimes they have great ideas and just want to do their thing then and there. And even use this to look amazing videocalls! So what do we do? So how do we get professional results with just a phone? This is all in the vid below: #marketing #videoproduction #videocall #video

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Paul Walker

Sep 1, 2020
1 min

I believe in diversity & inclusion

I worked at companies in the past which had diversity challenges. And in part, this spurred me on to create a business where diversity is something built in. As part of this I researched diversity and inclusion. To find out if it genuinely made an impact on the bottom line. And it does... Who knew? Here's the data in a 1-minute video: #Diversity #D&I #Inclusion #DiversityandInclusion #Diversity #Equality #Marketing #Advertising #BLM #leadgeneration #leadgen #leadnurturing

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