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Authenticity: When it's real, it resonates
Why do we specialise in authenticity?
Because authenticity wins more customers than any other route. If you're trying to establish yourself as a market leader, why not demonstrate your expertise? Or video customer testimonials because prospects trust customer information more than any other source.
Even within advertising, we get 'real.' We have used real nurses, real customers and real places, not studios. Because customers buy into real.
If you would like to discuss: Paul.Walker@FnXMedia.com
AWARD WINNING VIDEO: Created the video for one of the UK's top brands and their agency, winning their category outright at the B2B marketing awards. As voted by CMOs at Goldman Sachs, Siemens, Deloitte and many more!
What stood out (other than it made everyone laugh) was using real customers. Because authenticity moves the needle.
