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When I started my business, I did some research and talked to the best people in marketing. I sat down over a coffee with CMOs etc... and one of the best guys in digital marketing kindly let me video him! Because research when starting a business is critical to understanding markets. So here is a digital marketing leader who builds and drives teams at some of the UK and Europe's most successful organisations. If you recognise it, this is because I put it online and this video went viral on Linkedin with 100,000+ views! RIP his inbox but he didn't mind. In fact, he found it very positive experience! So here he is, talking about digital marketing, how it can even help evolve products / solutions and what he loves most about it. Enjoy! #Digitalmarketing #marketing

Starting a business is hard. And especially because initially, most people won't believe in you. Including friends and family. And I completely get it because most businesses fail. Especially in my industry, corporate video production. Thing is, they're right. Statistically. Because the reality is most businesses fail. So to someone in a salaried position, starting a business looks crazy. And good friends and family care about us. That we're giving up all that stability and success. So don't hold it against them when they try to warn us off. Rather, when you're successful, just open the champagne and enjoy the success. They'll enjoy it with you. Or just enjoy and grow your business some more. It's a fantastic feeling. #smallbusiness #marketing #sme #startup #entrepreneur