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We were really astonished at the number 1 platform generating ROI for your B2B business. According to Kantar and Google's latest data from the US and around the world, it's YouTube (link at the end). Because... where do customers 65% of B2B buyers look when they want to research something? To put it on their shortlist? Or consider buying it? E.g. If I'm searching for a CRM or BI solution, I might ask AI to give a superficial answer but YouTube when I'm serious and want more detail. And it's the only real choice because Linkedin has limited search functionality and Insta and Tiktok aren't serious contenders for indepth research. And with Google, page 1 is a list of whoever's put the most amount of money into getting there. And it's not about flashy videos. AI. Explosions. Because real buyers want real information, not crazy stunts. I mean, if you were buying a CRM or BI solution, what would you want? Explosions or really understanding how a solution could help you? In fact, Google's research demonstrates that before engaging with a salesperson, 70% of prospects watch 30 minutes of video. And where are they most likely to watch that 30 minutes of video? It's not Tiktok or Linkedin. Realistically, the only platform offering that kind of time is YouTube. It helps you get your solution on shortlists so salespeople can pitch. Help you generate higher quality leads so salespeople stop complaining about mar... I mean, have much better quality conversations with prospects. And videos to help them take the right decision throughout the funnel. Real videos with real customers. Real people helping you position yourselves as thought leaders. Building real brand equity. Just one piece of Kantar's crazily extensive research on YT and brands: https://www.kantar.com/uki/inspiration/advertising-media/the-power-of-youtube One piece of Google's B2B marketing research and data (there's tons of articles there): https://business.google.com/uk/think/future-of-marketing/b2b-marketing-strategies/ #Marketing   #B2BMarketing   #Demandgen

For sales, marketing, brand equity. And the two most common answers are in the video below. This may not be representative of all video because this comes from our customer base. Which, incidentally is 90% B2B and 10% B2C. But it may provide you with a useful insights to help you do more amazing things. #marketing #marketinginsights #Videoproduction #b2bmarketing #b2cmarketing #demandgen #demandgeneration #videomarketing

And why is it so effective? We love hero marketing because it simply turns the audience into heroes. And then they're more likely to buy. Nike says 'Just Do It.' So effectively, if you buy Nike, you're a hero because you can just do it. Apple's 'Think Different' campaign. So Apple's purchasers become heroes because they think differently... by buying the same laptops and phones as everyone else! And here's the video: What is Hero Marketing and why do we love it?

Brand equity is a gamechanger for any business. So what is a quick, easy and most importantly cost-effective way of achieving this? #marketing #brandequity #brand #brandbuilding #b2bmarketing #advertising

All is explained below... #digitaltransformation #digital #CMO #changemanagement

How can you get professional looking video on just your phone? All in the vid...

Because there's a fine line between doing something amazing and something that doesn't work. So here's how you do it. From a video perspective. So you can make amazing marketing. #b2bmarketing #b2b #marketing #videoproduction #Londonvideoproduction

I wanted to figure out social and how to generate tons of views of my business completely free. Sure, there's UGC and a ton of other stuff. But there's also the doggy effect. I did some testing, research and the best bit is it's completely replicable, easy to do and will allow you to do amazing things and get great results. It's all in the vid below: #marketing #digitalmarketing #socialmarketing #socialmediamarketing #b2bmarketing #b2cmarketing #videoproduction #videoproductioncompany #hireavideoproductioncompany

Three simple tips so you can look amazing on camera

There are a million ways to achieve this. So here are some ideas, below.

It wasn't so long ago that the only marketing lawyers were able to put in place was a brass plaque. So it's unsurprising awyers are a little nervous when it comes to anything marketing or video. However, video has been embraced by the top 250 firms and even the magic circle use video extensively as can be seen by their websites. Because when a GC, small business owner or private individual visit a website, it is hard to them to understand if the lawyers have the expertise they need. Walls of text on websites make it tricky to understand. However, a video gives everything website visitors need to take a decision. Because while word-of-mouth is great, it is even greater to generate more customers through websites and showing how strong your work is. But is it difficult to create? Is it easy to use? If you click on the short, easy-to-digest video below, we discuss.

So we created a video for one of our customers, KP Snacks and an agency, "Another Word." It was selected for "B2B Marketing Campaign of the Year" and won the low budget category outright. It was then selected for "Best B2B Marketing Campaign of the Year" and finished in the top 5. Bear in mind those other campaigns were using video which cost 20 times as much! Firstly, we have to start with the one big thing... the 'big idea.' Nothing more, nothing less. Now, to get to that idea... well, that's brainstorming, trying ideas which don't work, experimenting and finally iterating to the point the video got to the place we needed it. And then creativity. What that means is to get a team together and then fire ideas around until a couple of them stick. One of my ideas was Indian retailers dancing troupe in a supermarket dressed as 1930s burlesque dancers. Genuinely not one of my best... But eventually we got to a place. And that's iteration. Followed by as much distribution to a perfectly targeted audience. And it's that simple. Sure, it's about being bold. The big idea. Iteration. And creativity.