What is Hero Marketing?

And why is it so effective?

We love hero marketing because it simply turns the audience into heroes. And then they're more likely to buy.

Nike says 'Just Do It.' So effectively, if you buy Nike, you're a hero because you can just do it. Apple's 'Think Different' campaign. So Apple's purchasers become heroes because they think differently... by buying the same laptops and phones as everyone else!

And here's the video:

What is Hero Marketing and why do we love it?