B2B video can generate more leads and help close sales. We cover key elements in achieving this.

What content makes our sales & marketing customers successful?

We are passionate about making businesses successful. Part of this is sharing customer insights; what video content generates leads, turns MQLs to SQLs and what video do salespeople use to maximise their chances of closing a deal according to our customers? So everyone can benefit, we're happy sharing the cumulative experience of our client base. If you would like to stay up-to-date with the latest insights, please just let us know by signing up to the contact form below.

Paul Walker

Jun 21, 2019
1 min

What Video Generates Leads and Helps Close Sales?

Every, major B2B organisation uses video and we are often asked how this generates real leads (and customers) and see the data on why thi...

17 viewsWrite a comment

Paul Walker

Apr 24, 2019
1 min

Do B2B prospects respond to video and if so, what gets the best response?

For us, the most important element in any B2B marketing campaign is for prospects to take action. Over the last 5 years, all independent...

25 viewsWrite a comment

Paul Walker

Apr 24, 2019
1 min

Salesforce: How was marketing so successful in the early years? A case study.

When I worked at Salesforce in the early years as a contractor / freelancer, the marketing team was outstanding and were instrumental in ...

6 viewsWrite a comment

{"items":["5d0d4a46c84bfa0016bc542d","5cc0d539e803bb001548fefa","5cc0d52bc68539022bc74dc8"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":1060,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":16,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":true,"loveCounter":false,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":-30,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"gallerySizeType":"px","gallerySizePx":1060,"itemBorderColor":{"themeName":"color_12","value":"rgba(175,203,224,1)"},"galleryLayout":2,"modifiedGallerySize":true,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":1060,"galleryWidth":1092,"galleryHeight":1440,"scrollBase":0,"height":null}}

What content works?

We are GDPR compliant and will keep your details only with us. Also, if you have content that can help other businesses, we're happy to share. We've experienced creating a business from scratch, had an incredible journey and are passionate about helping other businesses succeed.