What content maximises marketing's impact?

What marketing content do sales want?  What B2B marketing content helps align marketing and sales?  How to maximise a content marketing budget?  What videos generate more leads and sales?  What elements should we put into content that makes it work better?  Where does brand fit in the balance and how much does it move the needle?  What does the data say? 


We are passionate about helping our customers become more successful through content that really makes an impact so have put together a few elements from our blog, below.


What content works?

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