Safety: Realise Your Potential
For safety, it isn't enough to simply educate. What is critical is to change hearts and minds and to do this, we need to connect with viewers. Which is why Cycling UK, The British Horse Society, Network Rail, the RNIB and even general safety films for construction companies like Ark Plc.
We can help you create really innovative and effective safety campaigns by crunching lots of numbers to make videos really resonate with viewers (we have more road safety data than some of our clients) or simply execute your vision adding our trademark touches. And here is a sample of our work: Production Studio, UK Video Production, Video Production, Marketing agency, Video production agency
Safety: Road / Health & Safety
Making a significant impact
Sophisticated Explainers that Sell
Covid 19 Safety Video
The British Horse Society: A case study
The British Horse Society and Department for Transport were looking to make horse riding on British roads significantly safer. We were one of three, different agencies they approached to create a video to help achieve this.
We held an initial focus group with 100 drivers to collect some basic data. We then surveyed a much broader range of drivers, eventually ending up with 90,000 comments which we analysed, the biggest single analysis of driver attitudes towards horse riders in the UK.
We analysed the data quantitatively and qualitatively and discovered most importantly what would change driver behaviour. We then created a video, storyboarding, shooting, editing, Everything so our customer can change attitudes.
The government tested the video on 350 drivers. The results can be seen in the video below. The best road safety results in the history of UK video.: Production Studio, UK Video Production, Video Production, Marketing agency, Video production agency
Analysing the Data
Our customers like to be 100% sure what works. To achieve this means analysing data and understanding what concepts will work best. While the majority of customers have already done this, sometimes, our clients like us to create reports showing them a different perspective, particularly around horses and safety. Recently, for the British Horse Society, we analysed 30,000 comments from drivers about horses resulting in analysis that no-one had ever seen before. This is being presented at the UK's annual road safety conference.
Manage the production
We manage all aspects of the production. From health & safety through to hiring crew to ensuring the customer is absolutely delighted with the shoot itself.
We generate the creative. Everything from concepts that create a sense of wonder to beautifully designed storyboards.
Create the perfect edit
We create video to produce results. Video that moves the needle. That helps our customers realise their ambitions.