What Video Generates Leads and Helps Close Sales?
Updated: Jul 12, 2019
Every, major B2B organisation uses video and we are often asked how this generates real leads (and customers) and see the data on why this all works. The customers we serve (primarily B2B SMEs), in particular, want to understand how to stay ahead of the competition and to use video to give their email marketing campaigns more punch. By 'punch' we mean create more responses, generate more leads and close more sales.
How does B2B video work to achieve this and what independent data backs this up?