• Paul Walker

Digital Marketing: A digital leader talks about the challenges

Digital encompasses a broad range of areas and creates marketing challenges and opportunities for every business. B2C marketers were the earliest adopters of digital and have developed strong ideas on what the key challenges are which closely resemble key, digital marketing challenges within B2B.

What does a senior, digital leader from the B2C say about those challenges and what example does he have of digital not only helping to grow business but becoming a channel in its own right?


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