B2B: More leads and sales with video: How?
There are lots of surveys claiming video generates lots of leads and sales for B2B firms. But how? What videos generate more leads and sales? What goes into them? And most importantly, how can our marketing departments copy these elements so we can also generate a ton of leads and sales?
Here is a vid that shows two ways our B2B customers do this. The first is obvious and used by tons of businesses. The second is more obscure but potentially even more effective.