Our customers use video as part of marketing campaigns or on their websites to generate more leads. One, great way of doing this is to show testimonials of people who have bought your solution and how this has solved their business problems. Because who do prospects trust more, the salesperson selling to them or the customer who has bought and lives with the product/solution?
Data from Hubspot, Forbes, Google and more show short, high impact customer testimonials are a powerful method of creating more leads because they are the most trusted source of information for prospects. Our customers also use other methods that work for them and if you would like to explore, we would be happy to discuss.