The majority of our B2B customers have lead cycles of 6 - 18 months or longer and need to keep those leads warm until they are ready to buy or even shorten those cycles to turn leads into real sales prospects more quickly. Marketing automation means the mechanics of sending content are all there but the challenge is then to create that content quickly and cost effectively.
To help our customers turn this tremendous source of leads into real sales prospects, this year we launched our lead nurturing video concept. Our program is called ‘A year of content in a day’ and to cover two years, naturally two days are better! The objective is to create the amount of innovative content our customers need to increase lead generation and for more information, we would be delighted if you would contact us.